UPGRADIENT PRIVACY POLICY

Version 1.0

Effective Date: September 22, 2024

UPGRADIENT INFRASTRUCTURE MANAGEMENT INC. (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, upgradient.ca (the “Website”). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Website.

1. Information We Collect

We collect personal data and certain technical information when you visit our Website or submit a form.

1.1 Personal Information Collected via Web Forms

When you submit a form on our Website (e.g., to contact us or request a demo), we collect the following personal information:

  • Name

  • Email address

  • Organization name

  • Any message or request details provided in the form

We use this information to respond to your inquiries, fulfill requests for product demos, or communicate with you about our products and services.

1.2 Automatically Collected Data

When you visit our Website, we automatically collect certain technical data to understand how our Website is used and to improve the user experience. This includes:

  • Information about your browser, network, and device (e.g., browser type, operating system)

  • Web pages you visited prior to arriving at our Website

  • Your IP address

  • Data about your interactions with our Website, such as clicks, internal links, pages visited, scrolling activity, searches, and timestamps

This information is collected via cookies and similar tracking technologies. For more details, see the "Cookies and Similar Technologies" section below.

2. How We Use Your Information

We use the information collected for the following purposes:

  • To respond to inquiries or demo requests

  • To improve our Website’s functionality and user experience

  • To analyze site traffic and user behavior on the Website

  • To ensure the secure and efficient operation of the Website

3. Sharing of Your Information

We may share your information with third parties in the following circumstances:

3.1 Service Providers

We share certain information with Squarespace, our website hosting provider, to enable them to securely host and provide analytics for the Website. Squarespace collects and processes information to help us understand website traffic and activity, as described in their privacy policy.

4. Cookies and Similar Technologies

We use cookies and similar technologies to collect data automatically when you visit our Website. Cookies are small text files that are placed on your device to track usage patterns, improve website performance, and remember certain preferences.

4.1 Necessary Cookies

These cookies are essential for the Website’s functionality. They allow Squarespace, our hosting provider, to serve the Website securely to you.

4.2 Analytics and Performance Cookies

We also use analytics and performance cookies to monitor website traffic, user activity, and other data related to your interaction with our Website. These cookies are only activated when you acknowledge our cookie banner.

To learn more about the specific cookies used by Squarespace, please visit The cookies Squarespace uses.

5. Data Security

We take reasonable steps to protect your personal information from unauthorized access, use, or disclosure. However, no data transmission over the Internet can be guaranteed as 100% secure, and we cannot ensure or warrant the security of any information you transmit to us.

6. Your Rights and Choices

You have the following rights regarding your personal information:

  • Access: You may request access to the personal information we hold about you.

  • Correction: You may request that we correct or update your personal information.

  • Deletion: You may request that we delete your personal information, subject to certain legal requirements.

To exercise these rights, please contact us at support@upgradient.ca.

7. Links to Other Websites

Our Website may contain links to third-party websites. We are not responsible for the privacy practices or the content of such websites. Please review the privacy policies of any third-party websites you visit.

8. Enterprise Customer Data

For our enterprise customers who use our software products, the collection, use, and management of business data submitted through our products is governed by the terms of the specific contracts and agreements between UPGRADIENT INFRASTRUCTURE MANAGEMENT INC. and those customers. These contracts address confidentiality, data protection, and security obligations and ensure that customer data is handled in accordance with applicable laws and best practices.

If you are an enterprise customer or interested in learning more about how we manage data for our software products, please contact us directly at info@upgradient.ca.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Effective Date.” We encourage you to review this Privacy Policy periodically.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us by email at:

info@upgradient.ca